True North is the internal compass that guides you successfully through life. It represents who you are as a human being at your deepest level. It is your orienting point - your fixed point in a spinning world - that helps you stay on track as a leader.
Defining and understanding your True North is one of the most important and the hardest thing for a business. Vision might define what you want to achieve, but your internal compass defines the journey to and far beyond your vision.
So what's the True North for IPster - We want to stay honest, consistent, compassionate and respectful. And no bullshit.